Money. It seems like we always want more. (Sometimes we need more.)
Are you buying a franchise to become rich? Ok. That's fine. Maybe you will, and maybe you won't. I'll tell you this; if you're only thinking of investing in a franchise business for the money, you're going to be disappointed. Not because you won't make enough money. it's just that the "money" part won't keep you as energized and as motivated as you think it will.
A while back, I wrote a multi-part post titled. "Popular Reasons for Buying a Franchise." The part I've linked to is "the money part." Enjoy this franchise blog post.