The National Veteran-Owned Business Association (NaVOBA), has had a magazine for it's Veteran readership for years. They have just changed the name of it to.........
Vetrepreneur Magazine. Vetrepreneur Magazine will debut soon with its new name, and of course, its new look.
To date, the veteran business movement has centered on mandatory federal government procurement goals started in 1999. “The name Vetrepreneur better reflects NaVOBA’s mission: taking the veteran business movement beyond the Washington, D.C. beltway,” said Joe Grossi, NaVOBA’s corporate membership director. “NaVOBA is pushing the movement to corporate America where we convince big businesses to add veterans into their supplier diversity programs that already include minority and women-owned firms.”
The name change follows exhaustive market research that indicated the veteran business movement needed a unifying message. NaVOBA found that vetrepreneurs associate strongly with being a veteran and strongly with being a business owner. But until now, they have not put those two things together.
Starting in 2008, the magazine will be published 10 times per year, from its current bi-monthly frequency. The e-newsletter will be distributed weekly, which will double its current frequency. Vetrepreneur Editor-in-Chief Rich McCormack said that the magazine’s editorial focus will shift a little. “We will place more emphasis on NaVOBA’s forward-looking agendas such as the corporate opportunity, vetrepreneur to vetrepreneur transactions and state government contracting. Those three opportunities dwarf the federal government opportunity, and nobody except us is really paying attention to them.”
NaVOBA (www.navoba.com) is owned and operated by Victory Media, a veteran-owned business.
